Posts

Heatmaps or Eye Ball tracking for your customers

-
Image
A heatmap is a graphical representation of data that uses a system of color-coding to represent different values. Heatmaps are used in various forms of analytics but are most commonly used to show user behavior on specific web pages or webpage templates. Heatmaps can be used to show where users have clicked on a page, how far they have scrolled down a page, or used to display the results of eye-tracking tests. Analytics tools like Google Analytics or Site Catalyst are great at providing metrics to show which pages users visit but they can lack detail when it comes to understanding how users engage with those pages. Heatmaps can give a more comprehensive overview of how users are really behaving. Heatmaps are also a lot more visual than standard analytics reports, which can make them easier to analyze at a glance. This makes them more accessible, particularly to people who are not accustomed to analyzing large amounts of data. Good heatmapping tools, such as CrazyEgg ...
Post a Comment
Read more

TOP 3 REASONS WHY SEO IS IMPORTANT FOR YOUR BUSINESS

-
Image
SEO is one of the most used terms in the world of marketing. SEO’s inequitable classification as a kind of transformation over the past decade has caused many otherwise savvy business people to diminish its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.  Many continue to ask why SEO is important for businesses. I find this tremendously disastrous because SEO is a very viable marketing outlet that can bring your business more qualified leads, customers and can have a better return on investments (ROI) than traditional forms of marketing like print ads, out-of-home (OOH) and tv commercials. Like any other marketing method, SEO grows gradually. Let’s discuss each of these in attributes. 1. Visibility and Branding When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want the...
Post a Comment
Read more